30-Day Focus or Free Guarantee
Try Novu for a full 30 days. If you don't experience cleaner, more sustained focus than anything you've tried before, send back the empty tin and we'll refund every penny. No questions asked.

Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
Zero Nicotine
Zero Addiction
Maximum Results
The Performance Paradox That's Sabotaging Your Success
The tools you use to achieve peak performance are the same tools setting you up for addiction, anxiety, and the inevitable crash.
Real life results
75%
Of nicotine pouch users report difficulty cutting back or quitting once they've developed a routine.
82%
Of people who consume caffeinated drinks during the day experience an energy "crash" within hours.
100%
Of nootropic pouch users claim a positive cognitive reinforcement after using a pouch
Experience the Energy of Nootropic Pouches - Say Goodbye to Negative Effects.
FAQs
Is this actually non-addictive?
Is this actually non-addictive?
Yes. Unlike nicotine pouches, Novu contains zero addictive substances. The caffeine content (50mg) is less than a small coffee and when combined with L-Theanine, doesn't create dependency. You can use them as needed without building tolerance or experiencing withdrawal.
How fast does it work?
How fast does it work?
Most users feel the effects within 5-10 minutes due to buccal absorption (through the cheek lining). Peak effects typically occur around 15-20 minutes and last 4-6 hours without a crash.
Can I use these if I'm trying to quit nicotine?
Can I use these if I'm trying to quit nicotine?
Absolutely. Novu was specifically designed as a nicotine replacement for people who want the focus and oral fixation without the addiction. Many customers use them as part of their nicotine cessation plan.
How many should I use per day?
How many should I use per day?
Start with 1 pouch to assess your tolerance. Most users find 1-3 pouches per day optimal, depending on their focus needs. Each pouch provides 4-6 hours of sustained focus.
Us vs. Them
Clean Ingredients, No B.S.
Natural Caffeine, Zero Nicotine, Zero Jitters, Zero Crash
|   | Novu Pouch | Zyn | Ultra Pouch |
|---|---|---|---|
Nicotine-Free |
|||
Caffeine |
|||
No Energy Crash |
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF
Find your Novu
Opening Sale
USE CODE NOVU FOR 10% OFF